In 2019 Citroën is celebrating its centenary with an international package rolled out throughout the year
Even though 2019 has only just started, Citroën has already spent many months preparing behind the scenes for this year. And the reason it is its centenary.
To come up with the festivities for this exceptional anniversary, the Brand started off with a simple question: how would its founder, André Citroën, have celebrated his brand’s 100 years himself? For this visionary, the inventor of modern communication it is certain that doing things like everyone else would have been out of the question. Proud of this DNA, Citroën therefore looked at the big picture with a bold package combining international events and activities which will punctuate the whole of the year 2019. On the programme: gatherings of people, ‘Inspired by You’ social media activations giving a voice to customers, brand new concepts and plenty of other surprises…
The first date will be with Retromobile 2019 from 6 to 10 February at the Paris Expo Porte de Versailles. For this people’s show, a must for lovers of motor vehicle history, Citroën is putting an exceptional package together with a special centenary stand of 1,200 mq accommodating 30 iconic models around 3 hubs: 10 production vehicles how Type A 10 HP, C3 5 HP, Traction Avant, Type H, 2 CV, DS 21 Pallas, Méhari, CX 25 Prestige, C6 and the new C5 Aircross SUV; 10 concept cars: C10, GS Camargue, Karin, Activa 1, Xanae, Osmose, C-Métisse, GTbyCitroën, Tubik and CXperience and 10 racing vehicles: Scarabée d’Or, Rosalie, DS 21 from the 1969 Rally of Morocco, SM from the 1971 Rally of Morocco, 2 CV Africa Raid, ZX Rally Raid, Xsara Kit Car, C4 WRC, C-Elysée WTCC and C3 WRC.
A special centenary collector’s catalogue telling the story of these 30 models will be published for this occasion.