Aston Martin plans to revive the Lagonda badge
Aston Martin is planning to revive the historic Lagonda badge. The new model will be a sedan that will not share the styling of the Lagonda SUV concept that was roundly criticized when it debuted at the 2009 Geneva auto show.
Lagonda will adopt the proportions, if not the styling, of the 1976-90 Lagonda sedan, the last time the nameplate was used by Aston Martin on a production vehicle.
Lagonda was founded in 1909 by the American Wilbur Gunn. By 1947, Lagonda was bought by David Brown, who had earlier taken control of Aston Martin. In the early years Lagonda was a serious rival to ultra-luxury brands including Rolls-Royce and Bentley.