The Automotive Brand Contest 2018 goes to Mitsubishi Germany
The German Design Council of the Automotive Brand Contest 2018 has assigned the "Brand of the Year" award to Mitsubishi Germany, highlighting its impressive ascent to one of Europe's largest markets in just a few years.
Mitsubishi Motors Deutchland has in fact gone from 21,910 cars sold in 2013, to 45,197 units in 2017.
Jörg. Saskia Diehl, member of the jury, thus motivated the award: "A customer-oriented mentality, a coherent brand management that preserves the company's traditions and values and also involves business partners, as well as an efficient communication of the competencies of the brand in term of electric mobility, all-wheel drive and SUVs. All elements that lay the foundations for sustainable growth and a successful future in a difficult market context ".