Datsun's success is crucial for Nissan "Power 88" mid-term business plan
The revived Datsun brand, strongly backed by the Nissan Group and its President Carlos Ghosn, has for the time launched the hatchback Go and the MPV Go+ in India and with the recent official presentation of the low cost on-Do sedan in Russia.
The next step will be to enter in the markets of Indonesia and South Africa to complete the initial group of countries that will benefit from the Datsun range (distribution and production), but it is likely that in the future the brand will debut in other emerging markets.
One thing is certain, and Nissan knows it well. Datsun's success during Financial Year 2014/15 is crucial for the Japanese carmaker as it pursues its "Power 88" mid-term business plan, which calls for 8% global market share and an 8% operating profit margin by Financial Year 2016/17.
Meanwhile, the first results of the Datsun Go in India are encouraging with 2,072 units of the hatchback sold within 10 days of its launch.
According to IHS Automotive forecasts Datsun global sales are set to remain at around just over 42,000 units in 2014, with sales volumes projected to reach around 14,200 units in India, to remain at just over 20,000 units in Indonesia (where Datsun should in fact still begin with the initial launch of the Go+), and to stay at just under 6,000 units in Russia.
But global volumes are set to soar over the 140,000 units in 2015, favoured by Indonesia that should close with 100 thousand vehicles sold by 2016, bringing the local share of the Nissan Group to 15%. The debut of Datsun in South Africa should take place instead in 2015 with a target reduced at about 2,700 units.