Ford will roll out 6 new models in Russia despite market slump
This year, Ford will roll out six new models in Russia despite the crisis of the local market. CEO Mark Fields told to the German magazine Wirtschaftswoche. "There are no bad times for me to introduce a great new model, even if the economic conditions are difficult" said Fields.
As anticipated in recent weeks by Chief Financial Officer Bob Shanks, Ford is looking at measures to cope with the weakness in sales, believing always that the Russian is a key market for the consolidation throughout Europe.
Last year, Ford deliveries in Russia were down by 38% to 65,966 units.