Jaguar counts on XE and its first SUV to boost sales by 2020
The new mid-sized premium sedan XE (Jaguar showed an image of the XE during the Geneva auto show) and the long-awaited new sports utility will help Jaguar to meet the target to increase global sales to 750 thousand units per year by 2020 (but it would have the potential to reach up to 1 million) compared to 425,000 units in 2013.
As anticipated by Automotive News Europe, the production version of the XE will be presented as a world premiere at the Paris Motor Show next fall. The Jaguar new entry will go on sale globally during 2015 and represents Jaguar’s first mid-sized premium sedan since it discontinued the Ford Mondeo-based X-Type in 2009 (a year before that Jaguar and Land Rover entered under the control of Tata Group).
The XE will be the first model underpinned by JLR's aluminum spaceframe. The architecture also will be used for the crossover, which will take styling hints from the C-X17 concept that Jaguar unveiled last autumn at the IAA Frankfurt 2013.
Jaguar will also launch the new family of petrol and diesel engines (4 cylinders 2.0) which will be assembled in the new British plant at Wolverhampton.
Another important target for Jaguar is to bring the annual production to 600 thousand units by the end of the decade and at this regard an important help will come from the new Jaguar Land Rover Chinese plant in Changshu that will begin making vehicles in 2015 as a joint venture with Chery and with an initial production capacity of 130,000 vehicles.
Within two years JLR will also begin making vehicles in Itatiaia, Brazil, for South America. The 287 million euro plant’s initial capacity will be 24,000 units a year growing quickly to 40,000 units. It's not excluded in the future the construction of a new production plant in Saudi Arabia.