McLaren Automotive: results confirm the success
That of McLaren Automotive is a story that began only four years ago, but already full of big success both financially and in term of sale volumes.
Led by Chief Executive Officer Mike Flewitt, the British company has realized in 2014 its second consecutive year of profitability.
McLaren Automotive has in fact generated operating profits up by 68% compared to 2013 to 20.8 million pounds, profit before tax increased by 233% to 15 millions. These profits were generated from turnover that grew from 285.4 million pounds in 2013 to 475.5 million in 2014.
If the economic balance is in surplus by two years in a row, sales volumes overall have never stopped growing since its founding. Last year it was reached a new record with a total of 1,649 units sold, 18% more.
Specifically, 1,401 units were delivered between 650S Coupe and Spider (unveiled at the 2014 Geneva Motor Show) and 248 units of the P1 supercar (around two thirds of car’s total 375 unit production run).
Also in 2014, the carmaker increased to 91.8 million pounds its investment in research and development, demonstrating great vitality that will further increase with the future launch of new models.
Just to begin, the latest news of the Sport Series family are represented by the 570S Coupe on display at the New York International Auto Show in April and by the 540C Coupe, unveiled few weeks later at the Shanghai Motor Show, not to mention the 675LT on display at the Geneva Motor Show and available in only 500 units limited edition.
The anticipated debut of two other new models between 2016 and 2017 will enable McLaren Automotive to more than double the pace of its production to about 4,000 cars a year.
The company is also strengthening its commercial network. Currently it covers 30 international markets, having recently debuted in Chile, Scotland and Thailand, for a total of 71 exclusive dealers.