New Prius to debut also in Korea, pre-orders to start
After Japan and the United States, Korea became the third global market for the launch of the fourth generation Toyota Prius.
The local division of the Japanese carmaker, which has already opened pre-orders, unveiled its hybrid model par excellence during an event held in downtown Seoul.
The debut of the new Prius in Korea will make "bubbly" the local competition in the hybrid segment where the new model will compete especially with the hybrid variant of Hyundai Ioniq. Toyota aims to sell about 2,000 units a year of its Prius in Korea.