Nissan: the Datsun brand still does not roll in India
The revival of the Datsun brand in emerging markets (with a focus for now on India, Indonesia and Russia) is crucial to raise Nissan’s global market share by a third to 8 percent by March 2017.
It is also crucial for the future of Nissan CEO, Carlos Ghosn, who strongly wanted to support a brand that was phased out in 1981.
Unfortunately for Nissan, however, the initial findings of Datsun models are failing to meet expectations, particularly in India where, after a good start, sales are already in sharp decline.
Indeed, Datsun is going worse than the controversial Tata Nano, as was the case in July, with just 607 units registered, 77% less than the peak reached in April.