Nissan: Datsun will generate an operating margin of 7%
Thanks to the strategy of sharing sites and the development of the distribution network, the Nissan Group expects that the resurrected Datsun brand can generate an operating margin of around 7% throughout its entire life cycle. The estimate of 7% is actually the most optimistic because the range should start from 4%.
The profitability of the brand will depend on the conditions of the various markets where it will be marketed. Sales will start, as it is well known, in India, and will continue in other emerging countries such as Indonesia, South Africa, and Russia.
For now, Datsun has unveiled the new Go hatchback in India, and a model with three rows of seats, called Go +, in Indonesia, but within the next three years the range should be expanded to at least seven models. The goal for Nissan is to distribute 400,000 Datsun in India, Indonesia and Russia by 2016.