Opel returns to Russia
Opel is pressing forward with its export offensive: The brand with the ‘Blitz’ will revive its tradition on the Russian market this year still.
Opel will initially make three models available at selected Russian dealers – the Grandland X as well as the new Zafira Life and the Vivaro from Russian production. The people carrier and the transporter units for the local market will roll off the production line in the Groupe PSA plant in Kaluga, in central European Russia.
Opel wants to gradually increase its commitment in Russia in the coming years and this includes offering a wider range of products soon. «A significant increase of our profitable exports is one of the key pillars of our PACE! company plan» said Opel CEO Michael Lohscheller.
Yannick Bézard, Executive Vice President and Operational Director Eurasia, Groupe PSA, said: «The launch of a new brand on the Russian market will allow the Groupe PSA to strengthen its presence in the Eurasia region. Along with the Opel brand launch in Ukraine last year we project to triple Groupe PSA brands volumes in the region by 2021, and this project will strongly contribute to this target».
In addition to experienced former Opel dealers, new dealerships will display Opel models in their showrooms. Initially, 15 to 20 dealers in the largest cities of the country will be Opel partners. This number will more than double in the mid-term. It is planned to grow step by step in Russia.