Renault Zoe hits the Norwegian market of electric cars
The Renault Zoe is now available for purchase in one of the strongest electric vehicle markets in the world, Norway, thanks to a series of incentives and through a detailed network of charging infrastructures.
The French company said it had waited a bit of time before launching Zoe in Norway because they wanted to understand what were the dynamics of purchase by local customers.
Firstly, there was a debate about whether people should lease or buy the battery. Everywhere else in Europe, Renault offers a battery leasing package which works well. But things are different in Norway, and people are used to buying the battery along with the car.
The other obstacle was the electric charging system. Norway’s power network is different from other countries in Europe, so Renault had to create a package for home use. It includes a wallbox and the transformer, a kit that lets people charge up at home in just 2 hours.
To support the introduction of Zoe in Norway, Renault has organized a special "Try Me Zoe Experience Tour" where eight Zoe’s will be toured throughout Norway for a period of eight weeks. The goal is to give out more than a 1,000 test drives during that time period.