Tata gives one last chance at its low cost Nano
The Tata Group tries to give a last chance of success at its ultracheap Nano model that until now didn't meet sales expectations. The super low cost model (priced at 2,500 dollars) was launched in early 2009 with the aim of revolutionizing the Indian customer mobility as a valid alternative to the two and three wheels in vogue in the country.
But, after a good start, the sales trend of Nano (produced at the Sanand plant) has always remained well below forecasts.
Now it is Ratan Tata, the company’s chairman emeritus, who championed the car’s development nearly a decade ago to raise the possibility of a turnaround with the launch of the second generation of the car that will be more expensive and therefore safer and with more appropriate engines.