Toyota is next brand to offer car subscription model
Toyota Motor will became the next major car brand to offer a subscription service.
Following in the footsteps of German and American competitors, but also beyond the Volvo Care program, that are already running such program, the Japanese carmaker said it has formed a new company called Kinto to manage a car subscription service in the greater Tokyo area.
“There is a growing need for a service that allows customers to freely select the car that they like or want to drive and enjoy it as they like, instead of using a car simply as a means of transportation” Toyota said in a release.
Kinto will offer two services in Japan: Kinto One lets a customer drive one Toyota-brand vehicle over a three-year period; Kinto Select gives customers the option to drive six Lexus premium-brand models over a three-year period.
Customers can apply for both services online or through Toyota and Lexus dealerships. They will pay a fixed monthly charge for the service, which includes insurance (available only for the Kinto One package), vehicle tax, registration charges and regularly scheduled maintenance.
Toyota said the subscriptions will be offered on a trial basis through selected Toyota and Lexus dealers in the Tokyo metropolitan area (Kinto Select is already active from Wednesday and Kinto One will be launched from 1st of March), but a nationwide rollout is planned starting this summer.