Volvo to ensure independence to Polestar
Volvo has recently acquired 100% of the Polestar brand, but it ensures that the sporty brand will continue to operate independently.
This was stated by the President of the Swedish carmaker, Hakan Samuelsson, according to which Polestar will have its own management and it will continue its strategy without excessive intrusion from Gothenburg, managing directly research and development, sales and marketing sectors.
During 2016, Polestar will also continue in its activities on the track including also the Scandinavian Touring Car Championship. Volvo wants that Polestar is able to fix new standards in terms of technology and engineering.